How to Stage a Home for a Real Estate Photography Photoshoot

by | Real Estate

How to Stage a Home for a Real Estate Photography Photoshoot

by | Real Estate

How to Stage A Listing Before Real Estate Photography is a collection of tips and ideas picked up over the years.  A home that has been staged, particularly by a professional, helps to create a distraction-free setting, ensuring images with maximum impact.  As a photographer, my goal is to focus the attention of potential buyers and help them connect at an emotional level, allowing them to envision their homes.

If your real estate professional directed you here, you are fortunate to be working with a professional that understands this and what it takes to successfully market a property. This article provides ideas and guidelines on how to stage a listing before the photoshoot to maximize its marketability.

General Tips

  • Thoroughly clean the entire house; vacuum the carpets, mop the floors, clean countertops, and clean windows and mirrors.
  • Turn all overhead lights and lamps on.
  • Turn all ceiling fans off.
  • Replace all burned-out light bulbs.
  • Turn all TVs and computer screens off.
  • Open blinds and arrange window treatments to let in outside light. Please make sure all blinds and window treatments line up and are pulled just enough to cover the top rail of the bottom window pane.
  • Remove personal photographs, or replace with general landscape or object photography.
  • Remove small floor rugs to reveal actual flooring.
  • Place all shoes and jackets in closets.
  • Make all beds.
  • Empty all trash cans.
  • Paint any rooms that need to be refreshed.

Tip: Replace light bulbs with the same color temperature. A light bulb’s temperature represents the color of the light it produces. Light bulbs rated “Daylight” produce a color similar to the sunlight in a room, thus complementing the interiors while minimizing color casts. For more information on light bulbs please visit the CNET Light bulb buying guide.

Exteriors

real estate photography in cherry hill - kitchen
  • Clean up landscaping, mow the lawn, trim shrubs, and clear leaves.
  • Remove empty planters.
  • Remove visible water hoses.
  • Remove cars from the driveway and front of the home.
  • Use a broom to remove cobwebs from eaves and door frames.
  • Remove toys, sports balls, basketball goals, soccer goals, etc.
  • Remove swimming pool vacuum hoses.
  • Clean and clear the gutters.
  • Make sure the roof has no moss or dry rot.
  • Check your house trim and correct and paint as needed.
  • Ensure your front door, and storm dorm, are thoroughly cleaned and repaint or replace the front door as needed.

Tip: For the real estate agent please don’t park your in front of the house. It’s usually best to park one or two houses away.

Family and Living Rooms

  • Remove stacks of magazines, papers, mail, etc.
  • De-clutter fireplace mantel or hearth and no more than 5 items, including artwork.
  • Clean interior of fireplace and re-paint if needed.
  • Fluff and arrange furniture pillows.
  • Remove kids toys.
real estate photography

Kitchen

real estate photography in cherry hill - kitchen
  • Clear countertops completely.
  • Remove any pots and pans from the stovetop.
  • Remove any items stored in the microwave or oven.
  • Remove any kitchen towels hanging from oven door handles.
  • Remove knife blocks, baking supplies, paper towels, mail, etc.
  • Leave out just one small appliance like your coffee maker.
  • Remove all magnets, pictures, and artwork from the front and sides of the refrigerator and other appliances.
  • Remove all items stored on top of the fridge.
  • Hide garbage cans in the pantry or closet.
  • Remove dishes from the sink and place them in the dishwasher.

Tip: Add a bowl of fresh fruit or a vase of fresh flowers and place it either on the countertop or on the kitchen table.  Please refer to this article for tips on cleaning granite countertops and this article for tips on cleaning stainless steel appliances.

Bedrooms

  • Your bedrooms should be thoroughly cleaned, carpets steamed and painted in soft neutral colors to instill the feeling of tranquility.
  • Make the beds.
  • Use fresh linens and bedspreads.
  • Remove personal items from night stands and dressers.
  • De-clutter the room.
  • De-clutter the closets.

Bathrooms

  • Your bathrooms should be thoroughly cleaned and mopped, counter tops, windows and mirrors should be clean and free of streaks and marks:
  • De-clutter the counter tops and remove tooth brushes, cups and soaps.
  • Remove all toiletries from showers and tubs, including shampoo bottles, loafas and soaps.
  • Replace the toilet paper with a full new roll.  [Read more: Learn how to fold toilet paper.]
  • Remove any magazine and book racks.
  • Remove towels and robes hanging behind the door or on the walls.
  • Replace towels with fresh towels with colors that compliment the bathroom. [Read more: Great ideas on how to display towels.]
  • Replace any burnt light bulbs and please make sure all bulbs have the same the same color temperature.

You always go above and beyond! You're the best!
I'm the Broker / Owner of Sabal Real Estate in Marlton, NJ. We have used Emanuel several times. He is always professional and delivers on his commitments. He goes above and beyond what is expected. I highly recommend this company.
Emanuel is a perfectionist! His eye for details to make sure all shots are perfect is a wonderful quality. I have been using Emanuel for years. The success from our listings in days starts with the pics. The market is beginning to shift and marketing has become more important over the last few weeks. The quality of his pictures is amazing and his menu of services to enhance the listing are great! Emanuel walks through the home with me to make sure we are set for all angles of pictures
We needed exterior photos on a quick basis for a very custom home and Emanuel did an awesome job for us. The curb appeal, pool and grounds looked great! Thanks again.
I want to personally thank you for the beautiful photographs that you prepared for our client. Your professionalism and keen eye for the right prospective was well noted by all interested buyers.So you know the seller had an immediate offer well above asking. I know the photos were clearly the draw to the property.Angela
Quick, helpful, communicative and professional.
Emanuel was professional, courteous and timely. I called Emanuel on a Thursday for an on location photo shoot and had my pictures the days later. His photography turned out great and was patient and helpful in getting the perfect photos I wanted. I would recommend him to all my clients and colleagues.
Emanuel was great to work with. He took many photos and often spent more time on details that made the photos all the more interesting.I am sure it was the photos- our home sold in 15 mins!!We would highly recommend Emanuel for photography work.
Absolutely excellent experience with Emanuel. The photos of our listing came out beautifully with such attention to detail. He even threw in a fire in the fireplace! The clarity was outstanding. Would highly recommend!
Emanuel is just fantastic! He was cordial, professional, punctual, very communicative and gave appointment within one day. Photos came very beautiful and this is definitely a great listing. It's really worth of what you paid. Highly recommended!!!
I had a wonderful experience with Emanuel Mozes Photography. Emanuel photographed my home and the photos he captured were beautiful! My sister said the images should be in a magazine. Emanuel is kind, professional, responsive, and easy to work with. I highly recommend him for any real estate photography needs.
I have been more then satisfied with the artistic services of Mozes Photography, from the Photographer to the design and the finished product, Our project for the American Rally Cross was in detail and time sensitive and Mozes Photography was Professional in every way, satisfaction his work created the Buzz we needed. Thank you for all the hard work, you are Number on on our list. Gary AmRC and the V8 Rally Ranger Team

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Joanne K.Joanne K. ★★★★★ You always go above and beyond! You're the best!Jenifer R.Jenifer R. ★★★★★ I'm the Broker / Owner of Sabal Real Estate in Marlton, NJ. We have used Emanuel several times. He is always professional and delivers on his commitments. He goes above and beyond what is expected. I highly recommend this company.Carol M.Carol M. ★★★★★ Emanuel is a perfectionist! His eye for details to make sure all shots are perfect is a wonderful quality. I have been using Emanuel for years. The success from our listings in days starts with the pics. The market is beginning to shift and marketing has become more important over the last few weeks. The quality of his pictures is amazing and his menu of services to enhance the listing are great! Emanuel walks through the home with me to make sure we are set for all angles of picturesAlbert M.Albert M. ★★★★★ We needed exterior photos on a quick basis for a very custom home and Emanuel did an awesome job for us. The curb appeal, pool and grounds looked great! Thanks again.Gabriel D.Gabriel D. ★★★★★ I want to personally thank you for the beautiful photographs that you prepared for our client. Your professionalism and keen eye for the right prospective was well noted by all interested buyers.So you know the seller had an immediate offer well above asking. I know the photos were clearly the draw to the property.AngelaLeah H.Leah H. ★★★★★ Quick, helpful, communicative and professional.Chris Benstead (Rockstar R.Chris Benstead (Rockstar R. ★★★★★ Emanuel was professional, courteous and timely. I called Emanuel on a Thursday for an on location photo shoot and had my pictures the days later. His photography turned out great and was patient and helpful in getting the perfect photos I wanted. I would recommend him to all my clients and colleagues.Patricia S.Patricia S. ★★★★★ Emanuel was great to work with. He took many photos and often spent more time on details that made the photos all the more interesting.I am sure it was the photos- our home sold in 15 mins!!We would highly recommend Emanuel for photography work.Christina S.Christina S. ★★★★★ Absolutely excellent experience with Emanuel. The photos of our listing came out beautifully with such attention to detail. He even threw in a fire in the fireplace! The clarity was outstanding. Would highly recommend!Ravindranath M.Ravindranath M. ★★★★★ Emanuel is just fantastic! He was cordial, professional, punctual, very communicative and gave appointment within one day. Photos came very beautiful and this is definitely a great listing. It's really worth of what you paid. Highly recommended!!!Jonathan S.Jonathan S. ★★★★★ UPDATE 4/17/21: In no small part, because of the quality and quantity of Emanuel's photographs, we sold our home 4 hours after we listed it...for $32,000 above our listing price. The woman who recommended we use a professional photographer saw Emanuel's photos said, "You have twice as many photos as anyone else, and the photos do not distort the size of the rooms." I believe Emanuel's photos made the difference between an average listing and a great listing.Original Review: Emanuel Mozes Photography services are worth double the price! Need I say more?When I began researching professionals to photograph our home, I stopped looking as soon as I found Emanuel Mozes Photography. First of all, a non-responsive photographer is no photographer at all. Emanuel can never be called unresponsive because was on top of all my communications. He was not pushy or overbearing. He allowed his services and pricing to speak for themselves. I was convinced we had found the right photographer after seeing some of Emanuel's work. But! when I saw the long list of services he includes in his photography package, considering any other photographer became unnecessary.Interestingly, the photographs are only part of the bigger marketing package Emanuel provides. For us, it all started with the wealth of information Emanuel gave us in order to get our home ready to be photographed. Then, after meeting Emanuel (he was on time and did not rush the job) and seeing him in action, we knew we had made the right choice for our photos.The turn-around time for getting the finished photos was super fast. And, the photos look GREAT! Now, its time to put the rest of Emanuel's marketing program into play. So, when asked what we like about Emanuel Mozes Photography, Emanuel has made it easy to say, "We like EVERYTHING!"A Note to Real Estate Agents in the Philly/Jersey area: If you are not using Emanuel Mozes Photography for all your clients, you are wasting your money.Sophia W.Sophia W. ★★★★★ I had a wonderful experience with Emanuel Mozes Photography. Emanuel photographed my home and the photos he captured were beautiful! My sister said the images should be in a magazine. Emanuel is kind, professional, responsive, and easy to work with. I highly recommend him for any real estate photography needs.

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